The integration among different companies\r\nfunctions, collaborative planning and the elaboration of\r\nfocused distribution plans are critical to the success of\r\neach kind of company working in the complex retail\r\nsector. In this contest, the present work proposes\r\nthe description of a model able to support coordinated\r\nstrategic choices continually made by Supply Chain (SC)\r\nactors. The final objective is achievement of the full\r\noptimisation of Merchandise & Replenishment Planning\r\nphases, identifying the right replenishment quantities and\r\nperiods.\r\nTo test the proposed model�s effectiveness, it was applied\r\nto an important Italian fashion company in the complex\r\nfield of fast-fashion, a sector in which promptness is a main\r\ncompetitive leverage and, therefore, the planning cannot\r\nexclude the time variable. The passage from a total push\r\nstrategy, currently used by the company, to a push-pull\r\none, suggested by the model, allowed us not only to\r\nestimate a reduction in goods quantities to purchase at the\r\nbeginning of a sales period (with considerable economic\r\nsavings), but also elaborate a focused replenishment plan\r\nthat permits reduction and optimisation of departures\r\nfrom network warehouses to Points of Sale (POS).
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